We are made to believe everyone knows the rules of typography and especially when typographers are so anal about how it should be used. Why when ever typography is mentioned designers say of Im not a typographer. After today I feel there are a few main elements of typography, which every designer should feel comfortable with and not intimidated because they specify in another aspect of design.
Having expanded on my area of interest and gathering useful research, which was resourced from the internet, books and magazines I read through them and summarised the arguments which arose.
I feel more confident now with my topic as there seems to be enough information on it to produce an exciting report and I can see myself learning a lot from it, this has now given me the confidence to tackle it head on instead of avoiding it.
I hope to bring up the argument of how it makes no difference when clearly it does. As humans we are attracted to lavish things in life and this is a clear example when buying food we all know we would go for “taste the difference” rather than the company’s own brand. Do these rules always have to apply or can we just stick to our own rules? I feel researching David Carson will help me argue this issue and perhaps it’s not about following rules but making sure you stick to a theme. I hope to take some examples of his work and analyse them.
Perhaps even take a piece of design which has been finished and make some mistake and get people to see if they can detect any differences in there opinion about the piece.
Books:
The Ten Commandments of Typography and The Heresy by Paul Felton Foreword bt Jonathan Barnbrook
Websites:
www.wikipedia.org/wiki/Typography - Gathering general information for a basic understanding.
www.thedesigncubicle.com/2008/12/10-common-typography-mistakes/ - 10 common mistakes which are done when using typography.
www.recedinghairline.co.uk/files/c1c3be2fda2b218e858029a4bde7e96c-397.html - Another website on common mistakes when using type.
www.fonts.com/aboutfonts/articles/typography/legibility.htm - Understanding the importance of legibility and readability.
Yessica Diez-Davies
sounds interesting, I think people who aren't designers sometimes really don't notice and see the things designers or sometimes they do see them but they just don't think its important. So people really aren't bothered by how stuff looks and are just interested in the content, whereas for designers its all about looks.
ReplyDeleteRachel Irwin
I think Darren mentioned to you, something useful to look at is Swiss typography/Swiss typographers. Josef Müller Brockmann is one of them, and there are many of his books in the library. This could be one extreme.
ReplyDeleteAll the best!
Jason
Hi Jess!
ReplyDeletehave you heard about the people fro Typotheque? They have been making typefaces since 1999, the typefaces are not so traditional but they are quite nice and interesting. Not sure how it would link t your question, but I think it's always nice to see what people are doing out there. Hope you like it!
Ana Rachel E.