Our bodies are made up of about two-thirds water, we need to drink eight glasses of water everyday to maintain the water level in our bodies. It is a necessity for us to drink water but why do we need to pay for it? Today, buying bottled water is a culture and there are different types of them, the prices of them can vary from 19p to hundreds of pounds.
Bottled water is easy to carry around and often appeared to be better than tap water, however, the bottles are not very environmental friendly. The true cost of water is more than what we pay for, the carbon footprint of Fiji water is a good example. There is a need to find the perfect water bottle that is affordable, ethnical and sustainable.
The aim of this report is to raise the awareness of sustainability and find a solution for current water bottles problems.
Chapters
The science of water
Facts about water.
The relationship between water and our body.
The history of bottled water
When did people start buying water in bottles instead of getting them from the tap?
Who designed the first bottle?
The consumerism behind water bottles.
Bottled water become a cult
Water bottle designs
Why is it in a bottle?
The materials and chemicals used to make a water bottle.
Sustainability of current bottles.
Different water bottle shapes from different culture.
Analysis of different water brands & their use of branding.
The perfect water bottle
Investigating how to make a economical, ethnical and sustainable bottle.
Design and brand the bottle.
Conclusion
Action Plan
End of August
Complete all readings & research. Understand the history and background of water and bottles. Identify interesting facts about water and our body.
Mid September
Complete the interviews with companies.
Questionnaires for the public and packaging designers.
Before Term one starts
Complete the analysis of different culture & brands.
Analyse the data gathered from interviews and questionnaires.
Mid October
Analyse different aspects of water bottles, shapes, forms, branding, sustainability and cost.
End of October
Complete writing up for the first three chapters.
November
Define the perfect water bottle.
Begin the design process and use of materials.
Mock ups if possible.
Christmas holiday
Complete the dissertation with conclusion
January
Check with tutors about the completed dissertation
Bibliography
Botsch, M. & Kupetz, G. (1999) The mineral water bottle. London: Art Books International
Royte, E. (2009) Bottlemania : how water went on sale and why we bought it. New York : Bloomsbury
Berman, D. (2009) Do good : how designers can change the world. Berkeley, Calif. : AIGA : New Riders
Dovaz, M. (2002) Water: From the Big Bang to the Bottle. Assouline
Fishel, C. (2003) The perfect package : how to add value through graphic design. Gloucester,Mass. : Rockport
Boylston, S. (2009) Designing sustainable packaging. London : Laurence King
Evans, P. (2009) Forms, folds and sizes : all the details graphic designers need to know but can never find. Gloucester, Mass. : Rockport
Stewart, B. (2007) Packaging design. London : Laurence King
Journals
Pratt, S. & Nemerov, A. (1997) Splash. ID (New York, N.Y.) v. 44 (November 1997) p. 64-9
Braithwaite, A. (2006) Just add sun. Azure: Design Architecture & Art, vol. 22, no. 171, Oct 2006 p.42
Beck, E. (2006) Spring Line. ID (New York, N.Y.) v. 53 no. 4 (June 2006) p. 92-6
(2008) Glaceau. Communication Arts Magazine v. 50 no. 5 (September/October 2008) p. 102-3
Website/blogs
http://www.designboom.com/contemporary/pet.html
http://www.packagingdigest.com/article/CA6592265.html
http://www.packagingdigest.com/article/CA6645772.html?nid=3911
http://www.packagingdigest.com/article/CA6589065.html?nid=3910
http://packagingworld.blogspot.com/2008/10/lanjaron-water-innovative-pet-water.html
http://www.londonontap.org/
http://creativeslice.com/blog/bottle-design/
http://www.ethical-junction.org/ethicalpulse/index.php?/archives/1721-What-does-your-choice-of-water-bottle-say-about-you.html
http://www.mysigg.com/
http://reusablebottle.co.uk/
Hi Carissa,
ReplyDeleteThis looks like an interesting project to research. You’ve broken it down well and have a clear focus – design a perfect water bottle.
I think for a research report however you don’t actually need to design the bottle – a research report should provide clues, suggestions, ideas and answers but the designing of the actual bottle is a practical project that you can do in the other course Unit in term 01 of 3rd year.
I think the sections you have about the development of bottled water becoming part of our culture is very interesting. Maybe you could expand this section and look at lots of peoples thought, feelings and associations to bottled water. Different age groups etc – this should provide lots of interesting data to put forward to help you design a bottle that meets all your requirements.
It’s good that you have a timeline with actual dates/months on it. Make sure you check regularly that you are keeping on track.
This looks like it could be a great piece of work to have in your portfolio.
drn
I've done a similar project to this before. Here some of the links I used when I was doing it:
ReplyDeletehttp://wateruseitwisely.com
http://www.wewanttap.com - (they've got some good statistics and facts on there that you could probably use).
http://www.pacinst.org
http://boxedwaterisbetter.com/hello
Hope they help!
- Liz