Sustainability (no title/question as of yet)

Project aim

To highlight sustainability in the London College of Communication, the report will look in depth at projects that are set for students, attitudes to sustainability, carbon footprints, comparisons to industry projects, sustainable materials sold on site at college shops and looking to the future and solutions on how the LCC can become much more sustainable.

Target Audience

The target audience will be tutors and heads of the university, the report will show first hand how sustainable the LCC is and also provide solutions on how they can improve graduates, courses and their sustainability. The ultimate goal of the project is to pitch or brief Sandra Kemp and inform her on the effect and the solutions of sustainability at the LCC.

Information

The report will include interviews with tutors from a variety of courses to gain an insight of how they teach and if they are concerned about sustainability. The report will show case studies that make comparisons between similar projects highlighting the sustainability of the project and how/if it could be improved. The report will also show how graphic design is changing to become a more sustainable profession and it will provide evidence of this by taking an in-depth look at ‘live’ projects from the industry.

Points of Interest

The reports main focus points will be:

Case studies from the FdA Graphic Communication year groups will have a major factor in the report as the different year groups will be used as a ‘control’ to base all of my info on and around, the report will include and look at work from multiple years to show a better understanding of how each year group looks/focuses on the issue.

The report will provide an insight into how many sustainable products are being sold at the on-site college shop, the shop is used by nearly all students so there-fore it should have varied stock to suit most design styles.

One of the main aims of the research report will highlight the attitudes of tutors and students, by looking at both groups this will show us where we need to advise and enlighten so that they understand what the problem is and what the solutions are on offer and how or what their part in it can be.

Carbon footprints will also be used so we can show over a period of time how sustainable a project, or class or event will be. By doing this the report will show accurate figures that can back up most arguments for and against my main research areas.

The report will also show solutions for tutors and students so that they can be more sustainable, it will also show how they can implement these solutions into projects and teaching, for example it will list what materials to look for such as chlorine free paper or recycled paper, this will highlight both the benefits and the negatives to make sure students and teachers understand what materials to choose to become more sustainable.

The research paper will also look at the future of sustainability, it will show gathered information from the above and how we can change to become much more sustainable and how we can promote this in our work to limit our emissions and increase our sustainability. Interviews with industry professionals will be used in this area to show how these ideals are being used in large scale commissioned projects, and it will show if sustainability has a social factor in making a project more ‘attractive’ to the public.

Design

The report will be designed using only renewable, recycled, environmentally friendly, chlorine free oxygen based papers. It will also use environmentally friendly finishing techniques for example embossing/de-bossing and vegetable inks. The book will be hand made and will be printed en masse via screen printing techniques using sustainable binding methods too.

Luca