At the present time I think I will be writing my report on the future of brands. This is something that has and will always be a major topic within the branding industry. In terms of research I will interview knowledgable people within branding, from companies such as Interbrand, Landor and Wolff Olins. I will also look at previous reports on this subject, to look at different ways on apporaching this still broad subject area.
Ally Clifton-Astley
This looks quite big at the moment - maybe you need to focus on one specific industry or type of company so you could do some compare and contrast case studies.
ReplyDeleteYou could look into how branding is becoming much more reactive and fluid and less about fixed logos - stuff like the the Tate's identity could be an example - it changes from time to time. There are many more examples like this out there...
It could be about socially responsive brand designs that react to the customer/people who interact with them...