After carrying out some initial research and discussing my findings with my group I have realised I need to further pin point my focus as there are so many avenues I could take within my abused typeface subject.  I have found some good case studies which support my theory that some typefaces are overused, however these mainly focus on Helvetica. In order to research about other typefaces I could visit a bookstore and analyze a number of books from the same publishers to see if they use the same typefaces. However I do not want to specifically focus on typefaces in books but on typefaces designers use for publication and general projects. I found a good book '30 Essential Typefaces for a Lifetime' which explains what each typefaces was designed for, I could find out which are the top 10 typefaces designers use and refer back to this book to find out if they are being used for the same purpose they were designed for, or whether they are used repetitively because the designers simply like them.  Another factor could be because some typefaces are expensive so the designers have a limited type library to use. Then again I could ask the question does it really matter if the same typefaces are reused a lot if the design works? I also found a case study of an experiment where a man tried to avoid Helvetica for a day but the task just proves that the typeface is everywhere. I could conduct a similar experiment of my own to this, or take a series of typography photographs similar to those taken for the previous consume project last summer in order to identify the typefaces used around us. My target audience will depend on the focused area I select.

Carly

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